Objective>
Build brand exposure and credibility in a cost effective way during Australia’s summer. 

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Action>
A patch program was developed to build brand recognition, with Rebel Sports patches being placed on some of the world’s best tennis players during Australia’s summer of tennis series including Australia’s number 1 event, the Australian Open. Matches were strategically chosen for maximum exposure on prime TV with host broadcasters Channel 7 and Fox Sports. 

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Reaction>
With millions watching the event/s on multi media platforms as well as hundreds of thousands in attendance, Rebel Sport achieved its goal of credibility in sport and endorsement of some of the world’s best tennis players at a minimal outlay. “The team at interPlay provided Rebel Sport with a unique way of bringing life to our brand via the stars of world tennis, it was a great way to send our brand message and give us high profile credibility in a cost effective way with Australia’s biggest sporting events and the partnership with the world’s best players. The activity provided us with positive feedback from our suppliers and customers alike whilst also providing us with thousands of dollars worth of media exposure. interPlay also provided some edited visual content that we will be able to utlise along with imagery for marketing activities – thanks again for this opportunity!” - Kristian Haigh, National Partnership Manager Rebel Sport Ltd