Objective>
Rebel Sport wanted to build brand visibility and credibility during Australia’s summer of tennis through a targeted, cost-effective partnership program. 

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Action>

interPlay developed and managed a player patch program, identifying and securing leading international tennis players to wear Rebel Sport branding across major Australian tournaments, including the Australian Open.

 

Players were strategically selected to generate strong on-court visibility and broadcast exposure, connecting Rebel Sport with tennis audiences in Australia and around the world.

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Reaction>

The program delivered significant exposure across television, digital coverage and live tournament audiences, positioning Rebel Sport alongside some of the world’s leading tennis players.
 

It demonstrated how a carefully selected group of athlete partnerships could deliver meaningful brand impact and international visibility without the cost of a traditional major-event sponsorship.

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Interested in exploring brand opportunities around the Australian Open? Get in touch >

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