© interPlay Pty Ltd

Objective>
Philips Healthcare has an education and research partnership with the new state of the art imaging service facility at Olympic Park in Melbourne called Imaging@Olympic Park. To educate and comfort its patients it wanted to help with unique video content to explain how each of its major procedures are performed from start to finish and to showcase the new facility. 

Action>
With the assistance of Philips Healthcare a draft script was produced on several procedures. interPlay content and production team then co-ordinated the crew and talent that included Collingwood and Hawthorn AFL Grand Final winning captains Nick Maxwell and Sam Mitchell to deliver the script and showcase the facility. The use of high profile celebrity sports stars ensured that when the content was produced it enabled the patients a comforting and familiar face to relate to as these stars go through the same procedures most seasons. Upon editing, the interPlay content team secured the services of one of the countries most competent voiceover professionals, in TV & radio personality Mike Goldman. Several 3 minute edited clips were produced and used over a number of formats including the companies website, iPad machines in the facilities reception and on social video formats. 

Reaction>
"interPlay made the challenge of producing an educational video series in a healthcare environment simple! Philips Healthcare was able to respond to our customer Imaging@Olympic Park request for assistance with their healthcare educational clips with an extremely professional solution. Not only did interPlay deliver on top notch talent, they also scripted, directed and produced a number of clips that were above and beyond expectations. Both Philips and Imaging@Olympic Park showcase the project as a best-in-class marketing initiative" - Sarah Campbell, Business Development Director Philips Australasia

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