Objective>
We were commissioned to increase awareness of a new licensed product from M&M’s where NRL fans could now enjoy Australia’s favourite candy covered chocolate treats, in their own NRL club colours. 

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Action>
We introduced a group of high profile representative NRL players to be ambassadors of the launch as well as incorporating relationships with NRL Clubs and media. We continued to act as a consultant to incorporate various PR activities and event co-ordination during the season. 

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Reaction>
We obtained great media coverage and support from a number of NRL Clubs as the product became a talking point within the game and its fan base.