Objective >
Philips Water approached us to help identify the ideal Australian sports ambassador to represent their brand values of wellness, performance, and sustainability. The goal was to drive awareness of the Philips Water filtration range, particularly through relatable storytelling, content creation, and earned media — anchored around a trusted, high-profile talent.

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Action >
We identified Sydney Swans star Isaac Heeney as the perfect fit — a high-performing athlete with down-to-earth charm and strong national appeal. We developed and produced a bespoke content campaign that positioned filtered water as part of Isaac’s lifestyle, delivering high-end visual storytelling. To elevate the campaign beyond digital, we also advised on a complementary PR push, resulting in widespread national media pickup and influencer engagement — all grounded in authenticity and relevance.

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Reaction >
The campaign delivered strong early engagement across social channels and digital platforms, with Isaac’s involvement bringing credibility and cut-through. Media interest helped expand the reach well beyond paid content, giving the Philips Water brand a fresh new voice in the local wellness and lifestyle space. The partnership demonstrated how athlete-led storytelling can create both performance and brand equity.