© interPlay Pty Ltd



In 2007 Paul founded interPlay. 

Paul started his career as the Marketing Manager of SFX Sports Group (Australia) who’s parent company Live Nation, at the time, was the world’s largest producers of sports and entertainment.

During his tenure at SFX Paul implemented ground breaking sports marketing and media events as well as working on the portfolio’s of the groups top athletes including Patrick Rafter, Greg Norman, David Beckham and Andrew Bogut. 


Adding to this Paul also negotiated some of the groups’ largest personal exertion contracts in a variety of sporting codes.


He was also instrumental in the alignment of corporate sponsors to major events including the Heineken Classic and the Australian PGA as well as a variety of experiential events.

Paul is a FIFA accredited agent and was influential in the inclusion of marquee players to the A-League working on the portfolios of elite athletes such as Dwight Yorke and Michael Bridges.


With over 25 years experience, Paul has a unique overall understanding of the global sports and entertainment marketplace and how brands value creative partnerships within their marketing mix. Paul’s experience covers a number of the worlds most influential brands. 


Paul holds a degree in Bachelor of Commerce from the University of Western Sydney.