Objective >

LEGO Australia wanted to connect its FIFA World Cup 2026™ campaign with Australian families and football fans. Former Socceroos goalkeeper and World Cup hero Andrew Redmayne brought genuine football credibility, a memorable tournament story and a strong family connection.

 

Action >

interPlay brought Andrew and LEGO Australia together and managed the partnership from negotiation through to delivery.

 

The campaign transformed Andrew’s Central Coast home into a World Cup fan zone, featuring Andrew and his family across video, photography, social content and media activity.

 

Reaction >

Launched across social, digital and earned media, the campaign combined Andrew’s World Cup story with authentic family moments—positioning LEGO at the heart of the excitement and shared experience of football’s biggest tournament.